Published by current and former students from the MA Transportation Design Programme at the Umeå Institute of Design, Sweden.

Transportation Design Blog

By the students of Umeå Institute of Design, Sweden

Archive for the ‘Ockelbo’ Category

Everyone at TD is really busy these days – there is already another exciting project that TD1 is working on and TH!NKing about while the degree projects from TD2 are taking shape –  hence not much posting has happened at our blog…

Nevertheless we need to make an update on the latest finished OCKELBO project by TD1 students  that is currently buzzing in the motorcycle/snowmobile and ATV media.

During a 10 week  course Alexandra, Anton, Casey, Erik, Louise, Richard, Rickard and Yujin  have designed a new inspirational line of vehicles for the Ockelbo brand, which stopped production in 1989 and is now discussed to be revived.

We have been spotting reports at Fastbikes.se, Motorcyclenews.com, Västerbottens-Kuriren, Hell for Leather Magazine, motodom.ua, atl.nu and  there will be some more following, for sure  :)

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Some photos from our group work today, trying to define our brand identity and form language for Ockelbo.

Surprisingly, we came up with one! But won’t tell you what it is yet.

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